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NIKE EXPERIENTIAL BRAND ACTIVATION BUILDING TWIST

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http://www.4eon.net/experiential-marketing/ Nike used 3D projection mapping for an experiential activation, this promotion was to launch nike's newest flexible running shoe. This creative consumer activation lets people who passed by podium lit up with lights, pick up the shoe and were encouraged to twist and bend it, and as they did the huge red warehouse building flexed and moved with it. This was an incredible consumer activation.
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Text Comments (2)
Sortlist Business (3 years ago)
Great campaign, If you are interested I made a video explaining the concept for SME's willing to go big like Coke ;)
*Nike Experiential Activation Makes Building Move when you Twist the Running Shoe*     http://www.4eon.net/experiential-marketing/ Nike used *3D projection mapping for an experiential activation, this promotion was to launch nike's newest flexible running* shoe. This creative *consumer activation lets people who passed by podium lit up with lights, pick up the shoe and were encouraged to twist and bend it, and as they did the huge red warehouse building flexed and moved* with it. This was an incredible consumer activation.     #3dprojectionmapping   #experientialmarketing   https://www.youtube.com/watch?v=ulQkM6eXSdA&feature=youtu.be

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