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Brand Mentions: Here's Why You Should Track Them

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Poor Sir Laurence O'Bliviay! As an actor he lives for press mentions, but his agent can't find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark and Eric explain why monitoring and tracking brand mentions is important, and some of the things you can do with those mentions to improve your company and boost your marketing. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com
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Text Comments (5)
Sanju Joseph (1 year ago)
You guys should work together for a movie. That was so entertaining. Love u guys! keep em coming
Zachary Nickerson (1 year ago)
Eric, Seriously keep making these videos. As a Digital Marketer that is just starting out his career as an SEO specialist, I find your videos incredibly entertaining and educational. This is what great content looks like. As Dad as you are, its a great thing when I get a notification for one of your videos. Currently reading 'The art of SEO' and learning so much! Never stop creating.
Eric Enge (1 year ago)
Thanks for taking the time to tell us that, Zachary! It means a lot to us. We're especially glad to be inspiring someone new to our business. We wish you much success!
John Chvatal (1 year ago)
Eric, I was just thinking.... and wondering how well a Google search would work in finding brand mentions? I'm thinking this would be for small businesses who may not want to spend money on a subscription to monitor keywords. Of course, there are a few drawbacks that I can think of like not being able to track mentions on Facebook and reliably on Twitter or social media for that matter. The mentions returned would mostly be for articles. This may not be so bad if the small business is already invested into a social media management tool.
Eric Enge (1 year ago)
Hi John - another option might be using Google News, as they track mentions as well, and that gives a more filtered look, thought it's limited to higher end publications. Otherwise Google Search is not a bad way to go, especially if they use the date range feature (under Tools in the search bar) to limit the time ranges.

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