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Experiential marketing is the future of advertising | Layne Braunstein | TEDxFultonStreet

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To hold the attention of a millennial audience driven by social media, experiences need to be unique, live, and interactive. Layne Braunstein, Chief Creative Officer at Fake Love, describes how he holds the attention of fickle audiences for global brands. Layne is an award-winning creative and futurist, known for his focus on experimental design and post-digital storytelling. As co-founder and CCO at Fake Love, now a New York Times company, Layne leads the conceptual creative practice. He helps to set the vision and tone for clients, defining a platform and overseeing all the cross-media execution. Layne has led groundbreaking global campaigns for brands such as Google, Levis, Microsoft, Virgin, Amex, M·A·C, Air Force, Marc Jacobs, Bacardi, Lexus, Coke, MTV, Samsung, Heineken, Universal, Acura, VICE, The New York Times, and Nike. Layne’s company Fake Love is the recent recipient of the Adage Small Agency of the Year NE and has become part of the Inc. 5000. Other awards include the 2016 Gold Clio for Experiential in Music, 7 Cannes Lions, including a Cannes Lion Grand Prix; as well as a Golden Pencil One Show award and some more Clios. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Category: Общество
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Text Comments (3)
Benjamin (2 months ago)
Would love to see how he measures true ROI. That's always the challenge with experiential
Markedu (1 month ago)
Absolutely! "That's super cool" might not cut it in the boardroom ;-)
Conti Music (2 months ago)
Top, would you consider using my music for free? Love to see more!

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