Videos uploaded by user “SEMrush”
Getting Started with SEMrush
Did you just sign up for SEMrush? Welcome! Get started by watching this video for a brief walk through of our keyword research tool. Play around with the software and you’ll see why we’re the web’s leader of competitive analysis. SEMrush is highly trusted among SEO and SEM industry professionals conducting keyword research, site audits, position tracking, and more. For more info on getting started, visit and bookmark the user manual and find us on our social media channels. Thanks again for signing up with SEMrush! Facebook: https://www.facebook.com/SEMrush Twitter: https://twitter.com/semrush
Views: 87043 SEMrush
How To Steal My Competitors' Traffic?
So your competitors are killing you on the search results. What can you do? Well, it won’t be easy, and it won’t happen overnight, but if you can pinpoint all of the places they’re outranking you, you can chip away at their traffic slowly but surely. First you need to find all the keywords that your competitors rank for that you don’t. The tool to use on SEMrush is the Domain vs Domain tool. With this tool you can gather all of the organic keywords that up to five domains have search rankings in common for. Once you have a list of these keywords you can start picking out the best targets to go after with SEO or PPC. To avoid going cross-eyed staring at a huge list of keywords, you’ll want to prioritize the keywords that are easiest to go after first. The best way to do that is by sorting with SEMrush’s keyword difficulty metric. The KD column tells you how hard it would be to outrank the websites currently ranking on the first page. So in this case, how hard it would be to join your competitors and potentially outrank them on the first page of results. The lower the Keyword Difficulty score, the better chance you have at being able to rank quickly for the search. But, how can you use this list of keywords to get more traffic?? Well, there are a few options. You can build better content on your site to boost my SEO for these keywords. This means focusing on your on page SEO elements to line up with your target keyword and acquiring authoritative links. Maybe you need to clean up your on-site SEO to really focus on those keywords. Or maybe you need to build out more content. In SEMrush there’s a tool called the SEO Content Template, and if you just enter a keyword you want to rank for, it generates a template with suggestions how to make a piece of content to outrank the current ranking pages. Another way to steal some traffic is to set up a pay-per-click campaign to target the same keywords your competitor ranks for organically. Then your ads can direct searchers away from a competitor’s organic results and towards your website. If you want to plan a PPC campaign to target a group of keywords, SEMrush has a tool for that, too. It’s called the PPC Keyword tool and it’s under your projects section. This tool lets you plan entire campaigns and ad groups around a set of keywords and negatives that can be exported and uploaded directly into an AdWords account. Reports shown in this video: Domain vs Domain: https://www.semrush.com/info/domain_vs_domain/ SEO Content Template: https://www.semrush.com/seo-content-template/ PPC Keyword Tool: https://landing.semrush.com/ppc-keyword-tool/eng.html
Views: 16803 SEMrush
SEMrush Organic Research Positions Report
This tutorial video will walk you through using the SEMrush Organic Position Changes Report. This report can help you track your competitors changes in rankings and present you with opportunities to include or exclude in your marketing campaigns. By seeing all of the new, lost, improved, and declined keywords, you’ll gain valuable insights into any progress your domain or your competitors are having over time. For more about the Organic Research tool on SEMrush, check out our videos on Organic Research Pages and Organic Research Competitors. Social Links: Facebook: https://www.facebook.com/SEMrush Twitter: https://twitter.com/semrush
Views: 11077 SEMrush
Module 1. Lesson 2. Crawling, indexing, and ranking
Check out the full free course at the SEMrush Academy: http://smr.sh/DD2
Views: 11750 SEMrush
SEMrush Keyword Magic Tool Tutorial
The SEO Keyword Magic Tool is a wonderful tool that helps make the world of SEO Keyword Research that much easier. This tool is perfect for exploring topics, finding semantically related subtopics and building a master list of keywords to target with SEO or paid search efforts.
Views: 11827 SEMrush
Marketing actually: 4 stories by marketers in love
Ever wondered how technology can help people overcome all their relationship problems? Sounds surreal, we know. So, we asked four tech-savvy people to tell a story of how SEMrush helped them with their personal lives. And that’s how “Marketing Actually: 4 Stories About Marketers in Love” was born. 00:00 Tanja used Social Media Tracker to become a social media star to amaze her new love interest. 00:24 Hunter managed to channel his gambling addiction into what is soon to become his new career and save his marriage. All thanks to the PPC Keyword Tool! 00:45 Mike used to ruin every first date as he struggled with finding the right topic to talk about. Now, with Topic Research, he’s a true catch! 01:17 Emily serves justice by using Link Building tool to tell everyone about a cheating boyfriend. SEMrush is a digital marketing toolkit. But it also comes in handy in relationships. True story! Directed by: Leonid Fridman Concept/Script by: Meri Chobanyan Produced by: Anna Lebedeva Video Motion Design by: Eugene Moskalev
Views: 182336 SEMrush
How To Find Long Tail Keywords
As a marketer, long tail keywords represent specific intentions, specific pain points, and specific desires of your target audience. When we’re looking for our ideal long tail keywords, we’re looking for a few things: 1. At least 4 words. The longer, the more specific, the more you know, the better. 2. Describes a product feature. Modifier words that make the search for a product more specific. Words like “low top” “waterproof” or “all terrain” included in the phrase make the search more specific. 3. Describes a trait of the searcher. Modifier words that describe a condition or personal trait of the searcher make things even more specific. This includes phrases with words like “for women” “for flat feet” “for athlete’s foot.” 4. Low keyword difficulty (SEO metric) score. Keep in mind that building up your SEO ranks is definitely a marathon and not a sprint. It is not something that can be fixed overnight. It takes a dedicated effort to implement these changes on all of the pages on your site. SEMrush is here to help you on your journey of adding the perfect long tail keywords for your marketing campaigns and making you more authoritative online. For more information, check out the SEMrush Knowledge Base: https://www.semrush.com/kb/ What are long tail keywords? : https://www.semrush.com/kb/semrush-reports-tools/keyword-analytics/what-are-long-tailed-keywords/
Views: 9114 SEMrush
SEOquake - What Is SEOquake
Welcome to the tutorial on everything that is SEOquake! This video will walk you through why SEOquake is one of the most essential browser plugins on the internet. From functionality to quick tips, this video will walk you through how this plug in can help you with your digital marketing strategy.
Views: 3363 SEMrush
SEMrush Keyword Overview Report
This report will walk you through taking advantage of the Keyword Overview Report. Social Links: Facebook: https://www.facebook.com/SEMrush Twitter: https://twitter.com/semrush
Views: 12718 SEMrush
Promote Your Business Online With SEMrush
Find out more: https://www.semrush.com/features/ If you want to become successful on the internet, you must promote your brand and get your website in front of your target audience. There is no better way to promote yourself than using SEMrush. This digital marketing platform will help you get the competitive edge you need over your competition. SEMrush also provides useful data and reports to make your brand that much better and guide you to the top of the SERPs. Try out SEMrush today and see how you can better promote yourself!
Views: 107313 SEMrush
Module 1 Lesson 1 - Organic Research
Check the full free course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 1st lesson of the Learn module, we will talk about the Organic Research section. You can use the Organic Research tools for performing competitive research and finding the gaps in your competitors’ strategies.
Views: 18291 SEMrush
Module 2 Lesson 2 - SEO Content Template
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 2nd lesson of the Build module, you will learn how to use the SEO Content Template tool. It was designed to help you create templates for SEO-friendly pieces of content that will bring traffic to your website.
Views: 2979 SEMrush
SEMrush Advertising Research Positions Report
This video describes the benefits of the SEMrush Advertising Positions Report. For more information, visit semrush.com and if you have any questions, email us at [email protected] or reach us by phone at (855) 814-4510 Social Links: Facebook: https://www.facebook.com/SEMrush Twitter: https://twitter.com/semrush
Views: 3513 SEMrush
Boost your Website Performance with SEMrush Site Audit Tool
To check your website health follow https://www.semrush.com/lp/site-audit/en/. To boost your website performance you need a powerful tool with advanced features. SEMrush site audit tool has it all and even more. Over 50 must-have technical SEO checks will skyrocket your performance! Audit your website right now and identify areas for improvement.
Views: 2159007 SEMrush
SEMrush: инструкция по применению
По многочисленным просьбам: полноценный обучающий вебинар на русском языке! Елизавета, специалист технической поддержки SEMrush, расскажет всё о том, какие данные можно получить с помощью SEMrush и как их использовать.
Views: 4452 SEMrush
DATA NEWS #4: Amazon has the highest interest to return their products
Amazon has the highest number of searches relating to the possibility of return, 9.1 times that of Walmart and 2016 times that of Alibaba. Amazon returns spike a lot around Christmas, while in the other months there is not so much of a rush. Speaking of returns, these are the shops that have the highest interest of people in the return policy. They are Amazon, Walmart, Best Buy, Target, Macy’s, Costco, Sephora and Home Depot.
Views: 8575 SEMrush
Module 1 Lesson 5 - Traffic Analytics
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 5th lesson of the Learn module, we will talk about the Traffic Analytics report. This report provides you with insights on your competitors’ traffic sources based on clickstream data.
Views: 3511 SEMrush
Module 1 Lesson 2 - Keyword Analytics
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 2nd lesson of the Learn module, we will continue exploring the Keywords Gap report which you can use to compare domains head-to-head and see their common and unique keywords. Then you will learn about the Keyword Analytics, which is created to propose you the keywords that suit you most.
Views: 8019 SEMrush
SEMrush Organic Research Competitors Report
This video will walk you through the analysis of the Organic Competitor's Report. This report will help you identify your competitors based on common keywords, benchmark your domain against theirs, and quickly access their organic search data.
Views: 3441 SEMrush
What Are SERP Features & How To Achieve Them
According to the SEMrush Sensor, over 90% of SERPs include SERP Features. SERP Features are results that appear in Google’s search engine results page (SERP) that are not traditional organic links. They are intended to provide quick, relevant information for each search. Obtaining a SERP Feature can put your website above the organic/paid results and increase traffic. Common SERP Features include: Featured snippet Local pack Local Teaser Pack Carousel Shopping Results Top Stories Instant Answer Knowledge Panel Knowledge Card Featured Video Site Links Images Tweet Reviews Video Adwords How can you research SERP Features on SEMrush? 1. Before planning which SERP features you want to target, check if your competitors have obtained any. Use the Position Tracking Rankings report and save your data into the Export Manager. 2. Go to Keyword Magic to collect relevant keyword ideas that have SERP features. Send the selected keywords to the Keyword Analyzer to get up-to-date metrics and SERPs. 3. Export all the collected keywords to the updated Position Tracking tool. You can now track them on the local level across different devices. You can see which SERP features you’ve obtained and which your competitors have. 4. You can also see which SERP features are applicable to each keyword, and with the SEO Ideas Tool, adjust your landing page to target them. Position Tracking Rankings Report: https://www.semrush.com/news/position-tracking-serp-features-support/ Keyword Magic Tool: https://www.semrush.com/analytics/seomagic/lists Search for answers on the SEMrush Knowledge Base: https://www.semrush.com/kb/
Views: 1202 SEMrush
How To Improve The On-Page SEO of Landing Pages
Jump to a section: Keyword Research (0:40) What is On-Page SEO? (3:01) Titles (3:40) Meta Descriptions (4:17) Alt Tags (4:49) URLs (6:11) Canonical Tags (6:31) SEO Ideas Tool (7:04) SEO Content Template (7:50) When creating your landing pages, you need to consider both your marketing angle as well as the technical on-page SEO elements. How does your webpage appeal to your market? Do you offer something unique that someone can’t find anywhere else? Do you provide the fastest service, or the highest quality product in your market? Whatever it is, you need to differentiate yourself from your competitors to draw people in. And when it comes to SEO, the more focused your strategy, the better. On-Page SEO refers to the written text and meta information on a landing page that help improve the page’s search rankings. This can be defined in two sections, content and code. The coding of your landing page should follow Google’s best practices to ensure you include the correct information for people to find your landing page. The basics that you need to know are things like meta descriptions, h1 tags, alt tags and URL structure. Google takes these signals to identify the subject matter of your landing pages, so you should make them as accurate as possible. The basics of improving your on page SEO starts with keyword research. Then, you’ll want to focus on cleaning up page titles, descriptions, and URLs. Make sure the target keyword for each page is clearly in the title, the URL is readable, and the meta description reels people in. To double check where all of the issues on your site are, run a site audit. Don’t forget to use alt tags for all of your images and the canonical tag for duplicate content. Set up the SEO Ideas tool on SEMrush for each of your landing pages and see what ideas SEMrush suggests for you to improve your pages. As you test out the ideas, monitor your improvement in the trend tab of that tool. If you’re making a new landing page, generate an SEO Content Template to map out the perfect outline. Links: SEO Ideas: https://www.semrush.com/projects/# SEO Content Template: https://www.semrush.com/seo-content-template/
Views: 1921 SEMrush
Module 1. Lesson 3. SERP Layout
Check out the full free course at the SEMrush Academy: http://smr.sh/DD2
Views: 10757 SEMrush
How to Run a Successful PPC Campaign: SEMrush Checklist
LINKS AT BOTTOM OF DESCRIPTION Want to know how you can create a successful PPC campaign? SEMrush is an all-in-one digital marketing suite designed to give you the research you need to fuel your campaigns. This checklist offers a four step process involving SEMrush tools to run a successful pay per click advertising campaign in Google AdWords or Bing Ads. The four steps are: 1. Keyword Research 2. Competitor Research 3. Planning Your Campaign 4. Tracking Your Campaign Keyword Research: To identify competitive metrics like CPC (cost per click), search volume (average monthly) competitive density, and more, enter a keyword into the SEMrush search bar. The Keyword Overview report shows all of the aforementioned data. To build out your list of target keywords, you should go after long-tail keywords, phrases that are closely related to your main keywords and phrases that have performed well in other advertisers’ campaigns in the past. To find these keywords, SEMrush offers a Phrase Match, Related Keywords, and Ads History report. Lastly, we have a Keyword Magic Tool that generates a massive list of related keywords broken down into categories and presents a total combined search volume of your entire list. Competitor Research: Before you plan your campaign, you should definitely research what your competitors are doing. First, use the Competitors report to find the sites that compete for the same keywords as you. Next, you’ll want to take a peek at how they advertised over the past year. Use the Ads History and Ad Copies reports to see all of their ads that ranked on Google’s first page. To find opportunities, you can identify Position Changes where your competitors gained, lost, or moved up and down in the search results for their keywords. Planning: SEMrush also offers a great tool for planning keywords and ad groups for an AdWords campaign. It’s called the PPC Keyword tool and is located under the Projects section on SEMrush. Throw all of your keywords into the tool and optimize your campaign with automatic cross-group negative keywords and single-keyword ad groups. After you setup your Project, you can also use tools like Position Tracking, SEO Ideas and Site Audit to track your rankings, get ideas for improvement and monitor the crawlability and health of your website. Tracking: Lastly, you’ll want to keep your Position Tracking campaign running as you spend your AdWords budget. This project tool will show you how you and your competitors are gaining and losing visibility as you fight for paid search traffic from the same keywords. Reports used: Keyword Overview: https://www.semrush.com/info/empty/phrase_overview/ Phrase Match: https://www.semrush.com/info/empty/phrase_fullsearch/ Related Keywords: https://www.semrush.com/info/empty/phrase_related/ Ads History: https://www.semrush.com/info/empty/phrase_adwords_historical/ Keyword Magic Tool: https://www.semrush.com/analytics/seomagic/start/ Competitors Report: https://www.semrush.com/info/empty/domain_organic_organic/ Ad Copies: https://www.semrush.com/info/empty/domain_uniq_ads/ Position Changes: https://www.semrush.com/info/empty/domain_adwords_positions/ Projects: https://www.semrush.com/projects/# Position Tracking: https://www.semrush.com/features/position-tracking/ SEO Ideas: https://www.semrush.com/features/seo-ideas/ Site Audit: https://www.semrush.com/features/site-audit/
Views: 1797 SEMrush
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The Right Audience
Here's What We'll Cover: Think that your market isn’t on Facebook? Think again… with 1.6 billion users you can target almost any market on Facebook as long as it’s within Terms of Service (we’ll talk about that too)… The “But No One Else Would” research process for ensuring you hit your target audience (without wasting money on people who aren’t interested)… How to use Facebook’s brand new Flex Targeting feature to zero in on the segments of your market that will actually BUY. The difference between interest targeting, behavior targeting, custom audiences, lookalike audiences and more (and WHEN to use each to maximize results)… Our "Lookalike + Broad Interest" trick for scaling any winning Facebook campaign to new audiences… How to find the ideal audience size “sweet spot” when creating cold traffic campaigns (don’t forget this number - it’s critical!)... Discover 100’s of Facebook targeting options you didn’t even know existed. For example, you can learn to target people who recently moved to Austin, Texas and are looking to buy an Audi vehicle (yes you can get that specific!)… ...and much, MUCH more!
Views: 44756 SEMrush
Pro Tips: How Do I Find Low CPC Keywords?
Ever wanted to find lower CPC keywwords? Customer Success Content Manager Mike Isaac will walk you through how you can exactly achieve this by using SEMrush
Views: 1113 SEMrush
Как правильно выбрать прибыльную нишу для информационного сайта
Данный вебинар предназначен для вебмастеров и интернет-предпринимателей, интересующихся запуском новых прибыльных контентных проектов. Изложенные принципы помогут уже на старте заложить правильный вектор развития сайта. На вебинаре будут рассмотрены следующие вопросы: Главные ошибки при выборе ниши Как создавать сайты которые любят и поисковики, и посетители, и рекламодатели? Можно ли хорошо зарабатывать в нишах, где очень мало коммерческих запросов? Эффективные инструменты поиска ниш Чего не стоит брать - перечень направлений, которые плохо монетизируются Методы оценки конкуренции, прибыльности и размера ниши
Views: 25626 SEMrush
SEMrush Backlink Audit Disavow Report
Using the Disavow report within the Backlink Audit tool, users can easily export disavow files that can be sent directly to Google. Are you having trouble managing your backlink profile? Watch this video and start using the Backlink Audit tool today! Social Links: Facebook: https://www.facebook.com/SEMrush Twitter: https://twitter.com/semrush
Views: 1010 SEMrush
Module 2 Lesson 1 - Keyword Magic Tool
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 1st lesson of the Build module, we will talk about the Keyword magic tool. It was designed to simplify your keyword research routine.
Views: 3368 SEMrush
The Insider's Guide - BackLink Building in SEMrush
2:15 Two Girls Talking Series 3:45 Backlinks Overview 4:02 Backlink Competitor Comparison 5:51 Follow VS. No Follow links 7:10 Backlink Gap Overview 7:48 Finding the Backlink Gaps 8:16 Backlink Opportunities You're Missing 8:51 Filtering by Matches 10:40 Sub-Domain/URL filters 11:37 Why Projects RULE! 11:54 Link Building Set-Up 13:52 Google Search Console Integration 15:08 "Source of the Prospects" 16:39 Filter By Sources 17:42 Mentions Tab 20:00 Upload Domains Manually
Views: 1949 SEMrush
SEMrush Keyword Analytics with Ross Tavendale
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In this episode, Ross Tavendale, a Managing Director Type A Media will walk you through of the Keyword Analytics section.
Views: 3489 SEMrush
Module 1 Lesson 4 - Organic Traffic Insights
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 4th lesson of the Learn module, we will consider the SEMrush Organic Traffic Insights. It is based on real data taken from SEMrush, Google Analytics and Google Search Console and offers a solution to the Google’s “not provided” issue, helping you discover the keywords that generate traffic to your website.
Views: 4889 SEMrush
Module 3 Lesson 1 - Position Tracking
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 1st lesson of the Measure module, we will learn how to use Position Tracking. This instrument allows you to monitor your and your competitors’ organic and paid Google rankings for a list of keywords you’ve selected, and to manage them in several ways.
Views: 2584 SEMrush
SEMrush Position Tracking Overview Report
This tutorial will walk you through navigating the Overview report for the Position Tracking tool. The SEMrush Position Tracking Tool helps you see where you and your competitors are ranking in local search results, updated on a daily basis. When running a local SEO campaign, this tool will be vital to understanding how your website is performing in local organic results, “local pack” map-based results, and with paid Adwords ads. If you liked this video, check out the tutorials about Position Tracking Rankings and Position Tracking Landing Pages. Social Links: Facebook: https://www.facebook.com/SEMrush Twitter: https://twitter.com/semrush
Views: 2101 SEMrush
SEMrush 101 - Projects - Backlink Audit
Determining how healthy a link is for your backlink profile is not always as obvious as you may think. The Backlink Audit tool in SEMrush provides metrics for your backlinks to help you monitor your backlink profile and keep it looking healthy. Take a look at this SEMrush 101 video to learn more!
Views: 928 SEMrush
Module 1. Lesson 1. Search engines and how they work
Check out the full free course at the SEMrush Academy: http://smr.sh/DD2
Views: 17244 SEMrush
Como usar SEMrush para pesquisar temas para Estratégia de Conteúdo
Aprenda como preparar uma Estratégia de Conteúdo baseada em Personas, Pesquisa de Palavras-Chave e Análise de Concorrentes de Conteúdo. Use o SEMrush como diferencial para descobrir oportunidades e fortalecer sua estratégia de conteúdo atraindo tráfego com SEO e Links Patrocinados. Relator: Rafael Rez Oliveira MBA de Marketing da HSM Educação e da Pós-Graduação em Marketing Digital do ILADEC. Evangelizador do Marketing de Conteúdo no Brasil.
Views: 11447 SEMrush
SEMrush 101 - Projects - Site Audit
Keeping your website healthy to Google is a time consuming process. You have to constantly check to make sure you have no issues with your site. SEMrush makes this easy with best monitoring system on the web with the Site Audit tool! This tool allows you to automate this process so you are always on top of any changes that need to be addressed. Want to learn more? Take a look at this SEMrush 101 video.
Views: 2945 SEMrush
How To Start a PPC Campaign
With so much information to try and comprehend, starting a new PPC campaign can seem like an impossible task. Luckily for you SEMrush is here to lead you on your way to running the best PPC campaigns possible . Check out our brand new tutorial for how to get started with your PPC campaign! We’ll walk you through the entire process, utilizing several SEMrush tools - including the PPC Keyword Tool, Ads Builder Tool, Domain vs. Domain, and more!
Views: 2972 SEMrush
The Insider's Guide to SEMrush - PPC Keyword Tool & Ads Builder
0:40 Social Media Poster Update 2:14 Intro to PPC Keyword Tool 3:15 Importing Keywords 3:26 Importing Keywords from SEMrush 5:53 Setting Your Location 7:17 Creating Ad Groups 8:37 Removing Duplicate Keywords 9:30 Filtering Keywords 9:40 Moving Keywords into Ad Groups 11:03 Recommendations Tab 12:08 Analyzing Keyword Metrics 13:55 Importing Keywords from the Position Tracking Tool 14:18 Exporting Your Campaigns 14:54 Intro to Ads Builder 15:35 Ad Research 16:35 Text Ads 17:02 Building a Text Ad 18:37 Are there any tools in SEMrush that integrate with the PPC Keyword Tool? 20:42 How will I know if a keywords is competitive in paid search? 21:15 How do I make single keyword ad groups? 22:34 Can I directly export my campaign to Adwords? 23:31 How do I find my competitors' best performing ad copy?
Views: 1923 SEMrush
On-Page Boot Camp: What Is TF-IDF
Great news! We’ve successfully completed a few really tough steps together. Now when your content is optimized and you hopefully noticed a nice spike in traffic through Google Analytics, it’s time to take one more final step! Some of you might have heard about the TF-IDF metric and now it’s time to figure out how it helps to enrich your content and achieve even bigger results. Let’s find out.
Views: 1012 SEMrush
SEMrush: The All-In-One Digital Marketing Platform
To learn more, please go to https://www.semrush.com/lp/seo-tools-4/b/ When marketing your brand online, multiple tools usually come into play. However, you only need one software suite to achieve all of your digital marketing goals. Say hello to SEMrush and the all-in-one digital marketing platform! SEMrush offers various reports and features that will cater to all facets of digital marketing including SEO, PPC, SMM, PLA, & Display to name a few. Check out SEMrush today and see how you could cut down on costs and start getting insights today!
Views: 124240 SEMrush
#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph
https://www.semrush.com/webinars/seoisaeo-how-to-get-entities-and-their-attributes-in-the-knowledge-graph/ 0:00 Introduction 0:45 Introducing Andrew Cock Starkey 2:25 Introducing David Amerland 4:15 Introducing Sam Underwood 5:55 Introducing the episode 6:30 Semantic Density - David Amerland 9:30 brand Authority - Jason Barnard 14:30 Knowledge Graph / Knowledge Vault - Sam Underwood 19:45 Knowledge Graph API on Kalicube.pro - Jason Barnard 20:40 Steps to the Knowledge Graph API - Andrew Cock Starkey 26:50 Trustworthiness and the Knowledge Vault - David Amerland 28:20 Network online with Google as the eternal listener - Jason Barnard 30:50 Semantic writing and context clouds - Jason Barnard 32:36 Keyword content vs Semantic based content - Sam Underwood 35:50 Finding related topics - Andrew Cock Starkey 39:35 Problems faced by Perople, COmpanies, Products - Jason Barnard 43:48 The death of links - trusted sources - Andrew Cock Starkey 44:45 Where at the other Knowledge graphs at - David Amerland 49:45 Linked Open Data Cloud - David Amerland 52:15 Managing our Knowledge Graph entries in the future - Andrew Cock Starkey 52:15 Managing our Knowledge Graph entries in the future - Sam Underwood 55:15 E-A-T - David Amerland 57:50 Position0 - David Amerland 59:00 Audience questions A practical webinar. It is easy to say that a presence in the Knowledge Graph is the foundation of your AEO efforts and that it is vital to effectively communicate to Google “who you are, what you do and what you offer”. Here we will give you tips and tricks to help you to communicate effectively and cement your place in the Knowledge Graph. Beyond Schema markup (the obvious first step that in isolation is clearly not enough), beyond Wikipedia and Wikidata, beyond the (increasingly unimportant) CIA Factbook… what can you do? This episode: Where does Google’s Knowledge Graph feed itself? What are the tactics to place relevant information where it counts? What information is truly relevant? Pushing entities is easy. Attributes are the key. How do we use our attributes to unlock the Knowledge Graph?
Views: 1233 SEMrush
Hacking SEO: How To Double Rankings in 90 Days
Clayton Wood joins SEMrush for a 5 step hacking roadmap explained in an actionable workshop style webinar. These are actionable things you can change to increase your traffic and rankings now. 1. Using SEMRush.com, gather all the rankings you’ve got to determine the baseline of your rankings. 2. Learn to use Google’s secret communication portal they reward you for using. 3. Steal the traffic from the major competition in your space. 4. Use the roadmap in Google Webmaster Tools. 5. Scale the unscalable SEO tasks and learn the tools to do it with.
Views: 5609 SEMrush
Module 2 Lesson 3 - On Page SEO Checker
Check the full course on SEMrush's SEO tools at the SEMrush Academy https://goo.gl/KNN8Mc In the 3rd lesson of the Build module, we are going to show you On Page SEO Checker. The tool provides you with ideas of how to modify pages that already bring you traffic, but have potential to rank higher in search results with a few adjustments.
Views: 2867 SEMrush
Track Your Search Rankings in a Click!
Save your time with the advanced yet easy-to-use rank monitoring service. Get the most up-to-date information on the rankings of any domain, subdomain, subfolder or URL in search results. Features included: competition map, historical data, SERP features snapshots for each keyword, a list of landing pages for any domain, custom PDF reports, alerts, notes and more!
Views: 792610 SEMrush
SEMrush Webinar About Semantic Core Keyword Research
Slides available here: http://slidesha.re/1mJhH47 This SEMrush webinar originally aired April 23, 2014 and is about building a solid foundation for organic visibility through semantic core research. Your websites semantic core helps search engines like Google understand the real meaning of your website and landing pages beyond simple keyword matching. When you get it right, you'll be rewarded with highly qualified traffic for multiple related keywords. In this webinar, you'll learn how to: 1. Gain a better understanding of semantic core research 2. Analyze your competitors in order to help improve your own website and landing pages 3. Improve the probability of becoming organically visible to a targeted audience
Views: 3891 SEMrush
Module 2. Lesson 2. HTTPS
Check out the full free course at the SEMrush Academy: http://smr.sh/DD2
Views: 8165 SEMrush
SEMrush 2017
Welcome to SEMrush and the world's leading all-in-one digital marketing platform.
Views: 108644 SEMrush
Epic #SEOisAEO series: Getting to Grips with AEO: Answer Engines are here to stay
For slides: https://www.semrush.com/webinars/getting-to-grips-with-aeo-answer-engines-are-here-to-stay/ 0:00 Introduction 0:54 Introducing Craig Campbell 4:20 Introducing Barry Schwartz 7:05 Introducing Andy Drinkwater 9:22 Start of Answer Engines are here to stay 10:04 Answer Engines and Search Engines - are they so different? 11:41 AEO is taking SEO into a new realm 13:51 Old School SEO - in a world of Answer Engines seems simplistic, almost childish 15:49 New school AEO - Conversational search and the Star Trek Machine 18:17 Guest Q1 - Google : Understanding User Intent 22:48 Guest Q2 - Google : Understanding the available answers 25:50 Guest Q3 - Google : Choosing the best answer 29:04 Guest Q4 - Marketers : User Intent 32:53 Guest Q5 - Marketers : Communicating your answers 36:07 Guest Q6 - Marketers : Providing the best answers 38:52 Guest Q7 - Is Google losing its place anytime soon 41:56 Guest Q8 - Who is providing answers to users 46:00 For SEO, think vertical. For AEO, think horizontal 46:37 Fundamental considerations for Digital Marketers 47:35 Guest Q9 - Should we panic 48:38 Audience Q&A
Views: 1067 SEMrush
How Voice Search is changing the game
https://www.semrush.com/webinars/voice-search-is-changing-the-game/ “50% of all searches will be voice searches by 2020” (Comscore) is widely cited. Although that particular statistic is misleading both because of how voice search is defined, and because this study dates from 2016, the voice is a phenomenon that the industry needs to address. It is already part of the search landscape, is increasingly ubiquitous (phones, laptops, desktops, watches, smart speakers, smart screens, in-car) and is set to dominate sooner or later. Voice is already creating a dramatic shift in the search industry - it is drastically changing the way people interact with Google / Bing / Amazon / Apple, the manner these services deliver results and the approach we digital marketers need to approach our optimization efforts. Much like mobile overtook desktop, voice is set to dominate. How does this affect SEO (AEO)? What timeline are we looking at? What are the challenges? Where are the opportunities? This episode is hosted by Jason Barnard Guests: Juliana Turnbull (aka SEO Jo), Eric Enge, Dawn Anderson This is the second episode of Epic Series by Jason.
Views: 302 SEMrush

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